Haus Labs by Lady Gaga might now be one of the biggest brands at Sephora, the original launch in 2019 was actually a flop. Here's how a clever rebrand brought about one of beauty's biggest brand turnarounds.
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The Haus Labs redemption arc
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Haus Labs by Lady Gaga might now be one of the biggest brands at Sephora, the original launch in 2019 was actually a flop. Here's how a clever rebrand brought about one of beauty's biggest brand turnarounds.