What is The Vanity?

The Vanity is a reflection on beauty, in newsletter form. If you’d like to have it land in your inbox every week, you can subscribe below.

Who is behind The Vanity?

Hello – I’m Kate Lancaster, a journalist, brand consultant and TikTok tragic.

I’ve spent the better part of a decade writing about beauty, lifestyle and wellness across print and digital for Australian and international publications such as Vogue, ELLE, Harper’s BAZAAR, Vogue Living, GRAZIA, ELLE Decor and Refinery29.

I’m also the co-founder of Dollface Agency, a creative content and consulting studio, and I’m hopeful that nobody I know is actually reading this.

So, what am I doing here?

I love to write and I spend my days testing and talking about beauty products – which is to say, I have a lot of opinions that I often share with my long-suffering friends, industry associates, and a few very nice people on TikTok.

I like to reflect on beauty and wellness through a wider cultural context in my writing, which admittedly makes me sound… insufferable.

But don’t swipe out juuuust yet! I also get an equal amount of serotonin from dissecting new launches and treatments, virtually lurking the beauty shelves of others, and deeping branding and strategy ad nauseum.

Let’s hang out?

Subscribers get The Vanity in their inbox every week, access to the Vanity Group Chat (or VGC, perhaps?), and – at the risk of sounding like an Inner West DJ of questionable employment – other “big things” that are “coming soon”.

Contact

Email: hello@katelancaster.com.au

(It looks really cute in here because The Vanity branding was done by the talented Michelle of La Terre Press <3).